After building a product, the hardest test a startup faces is finding the first five to ten customers who are willing to bet on you when no one has heard of your company and when your product has yet to be battle-tested.
Sales strategy matters to your startup: it’s your responsibility to clearly communicate your value proposition to prospective and current customers.
Communicating your value proposition is one challenge startups face all the time. If your customers don’t know what makes you different or unique from your competitors, or, more importantly, don’t see you as a solution to their problems, they’re not going to remember you when it comes time to make a purchase.
The workshop is held in English. You can get coaching also in Finnish during the workshop. The event is free of charge, but please register beforehand: http://bit.ly/avanto-sales